Imperial Tobacco is a leading international tobacco company, which manufactures, markets and sells a comprehensive range of cigarettes, tobaccos, rolling papers, filter tubes and cigars. Imperial Tobacco products are available in over 160 countries worldwide. Their geographic diversity and versatile multi-product portfolio provides business resilience and a strong platform for future growth.

ITG Selected Braxtel Communications because it saw that they could deliver a product that not only provided them with all of the modules required within a modern Contact center but could also integrate into their existing business process and disparate applications. This culminated in customer service and performance KPIs improving drastically.